We're trying to take a category that can be seen as a hassle and make it easy. So, being able to reach out to the right people when they’re ready to buy is crucial for us."Stan Lippelman, SVP and head of marketing, Visionworks
Optical products retailer Visionworks wanted to acquire new customers., but to do so in this category required connecting with people who were ready to buy. Using Epsilon’s leading identity resolution and digital media, Visionworks identified and reached in-market prospects who looked like their best buyers, resulting in significant cost per action savings.
An insightful partnership
Epsilon and Visionworks come together to collaborate, innovate and better each other. Hear Todd Jones, director of digital marketing at Visionworks, give his take on why this dynamic partnership is so successful.
In order to drive bookings for eye exams, Epsilon Digital helped Visionworks unlock individual-level customer identity, enabling the brand to engage customers the way they want, with the right context. This approach resulted in significant savings, with a cost per action 87% lower than the goal.
Epsilon modeled the brand’s “best buyers” while suppressing individuals who had already been active in the market (90-day site visitors and 0- to 3-year buyers).
Once identified, Visionworks could deliver a timely offer, including the nearest store location, to these individuals on their channel and device of choice.
Using Epsilon’s best-in-class identifier, CORE ID, Visionworks could finally connect various identifiers, fill in the missing data gaps and leverage complete individual-level people profiles
