Maximizing retail media revenue with a best-in-class identity solution

Meeting the needs of customer, brand and retailer

49

brands launched campaigns in a single quarter

$5:1

ROAS for wag advertisers

$10M

wag revenue in a single quarter

WATCH THE VIDEO

Building a top-tier retail media network

Walgreens wanted to build a leading retail media network and needed a best-in-class identity solution to do it. In 2020, they launched Walgreens Advertising Group (wag), which runs on Epsilon’s retail media solution.

Watch the video to see Tracey D. Brown, president of Walgreens retail and chief customer officer, talk through how the healthcare company works with Epsilon to build a top-tier retail media network.

Connecting in-market customers with the brands & products that resonate most

Identifying real people and reaching them at the right time

By attaching Walgreen’s first-party data to Epsilon’s CORE ID, Walgreens can serve a brand partner’s ads to real in-market people who are most likely to buy, at the right time, in the right channel.

Real-time optimization

Each brand campaign is continuously optimized in real-time time, based on verified in-store and online purchase data, to ensure delivery is prioritized to the best possible prospects.

Transparent measurement & reporting

Walgreens and their brand partners have visibility into both SKU and brand-level performance, providing value for all stakeholders.

“Epsilon Retail Media is another way for us to connect with customers... Whether that be phone, desk, store, socially, digitally—we got you covered. We can't make the retail media network roll without the tight partnership with Epsilon. The customer gets their needs met, the brand gets their needs met and then of course, we're the connection point, and we get our needs met.”

Tracey D. Brown, President Retail and Chief Customer Officer, Walgreens

Are you ready to break through?

We get it. Each industry and each company encounters their own unique set of challenges. But what if we repositioned those challenges as opportunities? See just how far we can go.

Epsilon Retail Media

Next pick for you: Walgreens

Personalizing wellness

Building a top-tier retail media network