Building a top-tier retail media network
Walgreens wanted to build a leading retail media network and needed a best-in-class identity solution to do it. In 2020, they launched Walgreens Advertising Group (wag), which runs on Epsilon’s retail media solution.
Watch the video to see Tracey D. Brown, president of Walgreens retail and chief customer officer, talk through how the healthcare company works with Epsilon to build a top-tier retail media network.
By attaching Walgreen’s first-party data to Epsilon’s CORE ID, Walgreens can serve a brand partner’s ads to real in-market people who are most likely to buy, at the right time, in the right channel.
Each brand campaign is continuously optimized in real-time time, based on verified in-store and online purchase data, to ensure delivery is prioritized to the best possible prospects.
Walgreens and their brand partners have visibility into both SKU and brand-level performance, providing value for all stakeholders.
