Loyalty building CRM, driving strong engagement and positioning the brand for the future.
88%
higher open rate for weekly newsletter vs. industry benchmark460%
higher click rate for registration confirmation email
As Whole Foods prepared to launch its 365 brand and open the first stores, they needed a way to engage customers. Way they sought after was a campaign that could build a foundation for a successful loyalty program.
Using CRM best practices, we created a multi-touch campaign in Epsilon PeopleCloud Messaging. The email campaign achieved excellent engagement, helping 365 by Whole Foods establish the early customer connections they were looking for. The cherry on top — it positions them to continuously build customer relationships and loyalty over time.
Epsilon PeopleCloud Messaging's dynamic modules and nimble wireframes will make it easy for 365’s internal team to efficiently create personalized 1:1 emails as they collect more customer data.
Our attention-grabbing, creative services developed welcome and registration confirmation emails and a weekly newsletter, carrying 365’s look and feel across for effective brand building across the board.
“Epsilon partnered with us to create best-in-breed CRM strategies and was extremely flexible working within the realities of our start-up environment."Natanya Anderson, Senior Director of Marketing 365, Whole Foods Market
