Wine Country Gift Baskets has been the premier source for quality gift baskets for more than 35 years. As customer demand surged and supply chain issues impacted product availability and rising prices for paper and postage, the company knew they needed to be more flexible. To help navigate this uncertainty and adapt to consumers spending more time on digital channels, they turned to their long-time partner Epsilon.
With Epsilon as a trusted partner, Wine Country Gift Baskets were able to reach both existing and new high-quality customers, driving sales year-round.
Using Epsilon Digital, Wine Country Gift Baskets personalized their digital campaigns to attract new customers and bring back existing ones.
By using real-time intent data and modeled audiences from Epsilon’s network of over 200 million shoppers, they found new in-market buyers most likely to convert, as well as higher value customers who spend more on average.
They also tailored messaging to existing customers as well. Using a strong retention strategy in tandem with an expansive acquisition plan helped connect Wine Country Gift Baskets to a variety of customers throughout the year, delivering strong performance inside and outside key purchasing periods.
By leaning into optimized digital marketing strategies, Wine Country Gift Baskets found the right people to convert, increasing sales and engaging customers year-round—not just during the busy holiday season. This is paving the way for even bigger gains: As the company works with other vendors in Publicis Groupe, they’re looking forward to more cross-functional opportunities and even better digital returns.
