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194 posts matching “first party data strategy”< Back to all posts

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To drive better marketing with your customers, maximize your first-party data
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Blog Post
What is first-, second-, third- and zero-party data?
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Blog Post
Rethinking enterprise customer data
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Make martech the star of your first-party data strategy
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Third-party data isn’t dead
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Not a lot of first-party data? Use clean rooms to find customers
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The adult-beverage media evolution: How brands are using first-party data to drive growth through retail media
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No more alternative identifiers says Google, first-party data is king
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Q&A with Forrester's Mary Pilecki: How loyalty marketers can unlock their zero- and first-party data
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