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202 posts matching “first party data strategy”< Back to all posts

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No more alternative identifiers says Google, first-party data is king
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Q&A with Forrester's Mary Pilecki: How loyalty marketers can unlock their zero- and first-party data
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How to build a robust foundational customer data strategy
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CPG brands: Want more from your third-party data? Start with identity
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1st-party vs 3rd-party cookies: What’s the difference?
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How loyalty marketers can unlock their zero- and first-party data
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3 reasons why third-party data is good for casino marketing
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In times of uncertainty, data helps us stay connected
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Third-party data: The missing piece to solve your customer profile puzzle
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