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CTV vs. linear TV: The decision framework for today's media planner
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During the COVID-19 crisis, more emails have been delivered, according to Epsilon PeopleCloud Messaging statistics. And, we're seeing that the volume send-to-open ratio increased 22% from February to March and April (23% to 28%). With the influx of email communications, it's crucial to consider how yours can stand out from the crowd and drive customer engagement.
Epsilon has seen live time-of-open content increase email engagement by as much as 40%, and according to DemandGen, 91% of B2B buyers prefer to consume interactive and visual content. Martech Advisor reports that “interactive email content increases the click-to-open rate by 73% and adding videos to email can boost click rates up to 300%.”
Watch the video to hear from our Messaging experts on how brands are enhancing their email communications with interactive elements to best connect with customers during this unprecedented time.
