How consumers feel about data privacy​

Data privacy is (rightfully so) ​a hot topic for consumers today.​

There’s a continued push from legislators in the U.S. to regulate the handling of consumer data—​but what does “data privacy” really mean to people? ​

This evolving landscape is incredibly important to players in the marketing and advertising industry as they strive to create relevant and meaningful communications with customers, which, plain and simple, requires customer data to get right. But marketers should keep a pulse on how people are feeling about the topic to show trust and transparency to their customers.​

In this report, we asked consumers of all ages how they feel about data privacy, if they understand its impact and how clued-in they are to the rules and regulations.

This report will help you:

• Gauge U.S. consumer awareness of state and national privacy laws​
• Explore generational views related to privacy-centric topics​
• Understand online behaviors related to personal data​
• Determine consumer knowledge of how personal data is used by different organizations​
• Measure levels of concern related to how personal data is collected and used