Video

CORE Conversations: CMO to CMO (feat. Alan Gellman)

Want to hear straight from CMOs on how they manage up, down and all around? In our first iteration of “CORE Conversations: CMO to CMO,” hear from Epsilon's CMO, Jeff Fagel, and Convivo Leadership's founder and CEO (and former fintech CMO), Alan Gellman, as they have a candid discussion on the evolving role of the CMO, including how marketing leaders need to think about, speak to and advocate for the value of marketing differently in today’s environment.

Parts of their discussion are included in our article, “Proving results: 4 CMOs on how they build buy-in and prove outcomes” featured in the latest issue of Epsilon’s CORE magazine.

Topics:Financial Services Personalization Measurement Digital Media

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