Data-driven conversations that move and resonate

From email to social media to in-person, your marketing should meet customers wherever they are, at every stage of their journey. And while many brands think they’re tailoring experiences to individuals across touchpoints, they really aren’t. What’s holding them back? Teams and technologies that don’t talk seamlessly.

Discover an integrated approach to break down siloes between teams, data and platforms with guest speaker Roger Beharry Lall, research director at IDC, and Tyler McDaniel, vice president of product management at Epsilon.

You’ll find out:

• Why marketers who fail to deliver hyper-customized experiences will lose brand affinity and dollars.
• How a connected tech stack centralizes data and breaks down team and tech silos, empowering clean, actionable customer insights that are key to personalization
• Why identity and data are not enough—marketers need the right technology with capabilities like AI to create unified customer journeys