Your data readiness assessment

Data readiness assessment: Your quick guide

Wherever you’re at in your journey, this resource will help you start taking actionable steps toward using data to drive measurable marketing outcomes.

When you’re trying to identify new customers, it can be tough to know where to start.

Take our assessment to better understand where you’re at so we can make sure you have all the resources you need to choose the best data partner for your needs.

From there, we can help you clean up your first-party data, incorporate third-party data and AI audiences and ultimately reach more customers.

What questions our data readiness assessment covers

Here’s what topics we cover in the assessment:

• How your business uses data
• Ways your business uses first- and third-party data
• How your business wants to better leverage data in the future
• What stands in the way of your data strategy
• How your business captures data
• What marketing channels your business uses
• How your business activates data for marketing

How to evaluate your data readiness score

Once you’ve taken the assessment, you’ll be able to calculate your data readiness score.

Based on your score, your data strategy will fit into one of three categories below.

(0-6): Getting started

If you’re just getting started, you might have limited first-party data access, questionable data quality and some opportunities to expand your activation channels to better reach your customers.

Next steps for your business:

• Establish data hygiene best practices: de-dupe, standard fields and validation cadence
• Inventory your first-party data sources and centralize access across sources
• Start leveraging your centralized and cleaned data for some foundational segmentation of your current customers to help with customer insights and marketing planning

(7-13): Building momentum

If your data foundation exists but has gaps in data quality, tech or strategy, you might be limiting your ability to drive business outcomes.

What’s next for your business:

• Improve identity resolution and consistent customer IDs
• Test our enrichment pilots (test third-party data to better customer understanding for an upcoming campaign or initiative)
• Expand your activation with lookalike modeling, campaign optimization or by reaching customers across channels with omnichannel activation

(14-20) Ready to scale

If you have a strong first-party data foundation paired with a solid activation plan that’s ready to leverage high-quality, incremental third-party data, you’ll be able to boost results and add value fast.

What’s next for your business:

• Scale enrichment and modeling (LTV, propensity, churn)
• Standardize governance and privacy workflows
• Multi-channel activation across all channels