Forrester: Lack of C-level buy-in adds to marketers' identity issues

Identity management is an enterprise-wide priority, but what happens if there is a disconnect across the organization?

In a study on identity resolution from Forrester Consulting commissioned by Epsilon-Conversant, Forrester found that C-suite executives were 25 percentage points more likely to be “very confident” in the completeness and accuracy of their identify programs over their director-level counterparts. This shows a lack of organizational alignment on identity resolution and an overall disconnect between organization leaders and their teams actually doing the work.

Hear more from featured speaker, Joe Stanhope, VP and principal analyst at Forrester, on this finding from the research in the above video.

Download the full research: Is your identity program built on a house of cards?