Forrester study: Don't let your marketing performance collapse

To drive business performance and customer engagement, you need to have good identity resolution. But that hinges on getting identity right in the first place.

We commissioned Forrester Consulting to evaluate how U.S. brands are doing at identity resolution strategies. Forrester found that many brands are making the same mistakes when it comes to their identity resolution strategies. They found that without strong identity management, brands can’t deliver relevant messages, reduce waste and optimize their ROMI (return on marketing investment).

The research assesses:

• how marketers are really using identity management today
• the gaps in their strategies
• recommendations to get on the right path