Predict churn before it happens

Perhaps the biggest challenge facing brands today is keeping up with the ever-changing expectations of their customers.

Every day, customers engage with brands in different ways. When they sign up for your loyalty program, make a purchase or redeem an offer, they are sending signals to you about what they want.

And when those signals start to change, some brands continue with their usual marketing tactics—more rewards, more points, more perks. The continued disconnect between customer expectations and technology creates experience debt and makes it hard to see what’s driving, or preventing, customer loyalty.

Many brands are turning to AI as a solution, but without a connected understanding of who your customers are and what they’ve done, AI will only amplify the gaps that already exist. Brands need a solid foundation of data and identity resolution to create seamless customer journeys, boost engagement and decrease churn rates.

In this webinar, Shamba Schmidt, Vice President of Sales Strategy at Epsilon and guest speakerJohn Pedini, principal analyst at Forrester, discuss how to use AI as a strategic driver of customer loyalty. Their discussion covers practical tactics for leveraging AI to create relevant interactions, boost engagement and strengthen loyalty.

Key takeaways:

• Move beyond ‘frequent messaging” to create member journeys that seamlessly engage every customer with the right message at the right time—across channels.
• Discover how unified customer data and identity resolution create a connected view of each customer across interactions, channels and behaviors, allowing you to recognize the same person across the journey.
• Understand how to leverage data-driven AI to activate customer intelligence and create more relevant, hyper-personalized journeys at scale.
• Explore the importance of building a data foundation that allows you to create a continuous feedback loop, where each interaction sharpens your understanding and improves the next interaction.