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When creative clicks: What people really notice when it comes to your adsEstimated reading time: 1 minutes
Research

When creative clicks: What people really notice when it comes to your ads

By: Epsilon Marketing | August 14, 2025
See the findings

What do consumers really notice when they see your ad creative?

We surveyed 500+ US consumers to uncover which aspects of everyday ads catch their eye, shape their opinions and influence buying decisions. This report shares the surprising creative elements that matter most—and what marketers need to prioritize to stay memorable without fading into the background.

Dive into the full findings in the report.

Customer InsightsDigital Media
Insights

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