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Parents prioritize value, convenience during back-to-school shopping

Holiday 2025 playbook: 5 ways retailers can thrive amid economic pressure

Balancing price and experience: Generational travel preferences in 2025

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IDC MarketScape: Worldwide Data Clean Room Technology for Advertising and Marketing Use Cases Vendor Assessment, 2025

60% of parents are "very concerned" about tariffs impacting back-to-school shopping

IDC MarketScape evaluated Connected TV advertising solutions industry-wide. Surprise twist: Epsilon is a Leader.

What Shopper Marketers Need to Know About Back-to-School 2025

Epsilon Experts: Marketing doesn't need more platforms, it needs connected thinking

Why "routine" ad creative still matters—and what consumers really notice about it