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    Tap into expert marketing insight

    Explore the Epsilon blog to discover the latest marketing trends and impactful insights with contributions from experts across our EMEA business.

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    A young woman in glasses sits on a couch under a blanket, holding a remote and watching TV in a dimly lit room.
    Blog
    What is CTV advertising — and why are brands moving budget to it?
    What is CTV advertising? A plain guide for UK brands — what it is, why budgets are shifting from linear, and how to choose a partner that...
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    A mobile phone displaying a loyalty app with points, progress bar, streak, and badges, next to the text "Gamification in loyalty" and the Epsilon logo.
    Blog
    Gamification in loyalty: moving beyond gimmicks to habit-driven engagement
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    A laptop displays an Epsilon brand page builder interface with the text "Build and measure onsite Brand Pages with ease."
    Blog
    Brand Pages by Epsilon Retail Media: new way to build branded destinations on retailer sites
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    A collage of diverse shoppers in various retail environments, from grocery to home goods.
    Blog
    How your brand category should shape your media strategy
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    Five top retail media campaigns title with logos for Co-op, Deliveroo, Currys, John Lewis & Partners, and Ocado.
    Blog
    Retail media in action: five UK campaigns that drove measurable growth
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    Logos of Waitrose & Partners, Currys, Frasers Group, Ocado, B&Q, John Lewis & Partners, RS, Wickes, Iceland, Morrisons, TD SYNNEX, Deliveroo, Sainsbury's, and Argos.
    Blog
    UK retail media networks powered by Epsilon: a guide to the partnerships behind the platforms
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    White heart with blue number 7 surrounded by white refresh arrows on a blue and purple gradient.
    Blog
    7 reasons to start a customer loyalty programme
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    Woman in a supermarket aisle examining a yellow product and holding a blue shopping basket.
    Blog
    ROAS vs incremental ROAS: which metric actually proves your media is working
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