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Insights

Tap into expert marketing insight

Explore the Epsilon blog to discover the latest marketing trends and impactful insights with contributions from experts across our EMEA business.

Content Type

Podcast
Listicle
Case Study
Blog Post
Infographic
Research
Video

Topic

APAC
EMEA
Ad Quality
Personalisation
Peak Shopping
Incrementality
GDPR
Customer Centricity
Measurement
Privacy
Loyalty
Email
Digital Media
Personalization
Customer Experience
Agency
Data
AI
Identity
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Retail Media

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Healthcare

A man holds a coffee cup while looking at a laptop displaying a product page for a pour-over coffee set.

Blog

How to make your online video (OLV) advertising work harder

Online video pays off when it's part of a connected plan. How to activate OLV across channels, control frequency and measure real outcomes —...

Learn more

A woman sits comfortably, holding a red mug and a tablet displaying an article with a video.

Blog

What is online video advertising, and why is UK spend rising?

Learn more

Insights

Tap into expert marketing insight

Explore the Epsilon blog to discover the latest marketing trends and impactful insights with contributions from experts across our EMEA business.

Content Type

Podcast
Listicle
Case Study
Blog Post
Infographic
Research
Video

Topic

APAC
EMEA
Ad Quality
Personalisation
Peak Shopping
Incrementality
GDPR
Customer Centricity
Measurement
Privacy
Loyalty
Email
Digital Media
Personalization
Customer Experience
Agency
Data
AI
Identity
Acquisition
Retail Media

Vertical

Retail
Restaurants
Travel
Healthcare

Blog

How to make your online video (OLV) advertising work harder

Online video pays off when it's part of a connected plan. How to activate OLV across channels, control frequency and measure real outcomes —...

Learn more

Blog

What is online video advertising, and why is UK spend rising?

Learn more

Blog

The Permission Economy: why loyalty will matter more in the age of AI

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A happy red-haired woman opening a package on a sofa.

Blog

The complete guide to getting started with CTV advertising

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A young woman in glasses sits on a couch under a blanket, holding a remote and watching TV in a dimly lit room.

Blog

What is CTV advertising — and why are brands moving budget to it?

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Blog

Gamification in loyalty: moving beyond gimmicks to habit-driven engagement

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Blog

Brand Pages by Epsilon Retail Media: new way to build branded destinations on retailer sites

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A collage of diverse shoppers in various retail environments, from grocery to home goods.

Blog

How your brand category should shape your media strategy

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