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How to get started with retail media as a brand advertiser

Retail media is the fastest-growing advertising channel in Europe, but most brands run their first campaigns without a clear framework...

An excited person and falling confetti accompany a phone displaying '300 points' and 'Streak Complete!' on a loyalty app.

Loyalty gamification: a beginner's guide for brands

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Five stars and a customer loyalty program diagram featuring 'Learn,' 'Engage,' and 'Measure' stages.

What is a Customer Loyalty Programme?

If you want data-led marketing, let the data lead

Retail Media Report 2026 cover by RetailX and Epsilon Retail Media, featuring a digital shopping cart.

Retail MediaX 2026 Report: Navigating the new retail media order

Look MMM, no hands! Why marketers still need a firm grip on measurement

Young woman thinking in front of an upward trending financial graph.

How to measure incrementality in retail media (and why most platforms get it wrong)

Why AI Has Ended the Probabilistic vs Deterministic Data Debate