At a glance

We found a way to get 2,500 people talking.

Image of the Dell Logo



Event/Experiential/Direct Marketing


Event branding/Event management

The brief

Dell’s annual sales conference in Copenhagen attracts around 2,500 EMEA staff each year. With such a captive audience, they wanted to generate interest in the company and attract people to their stand to chat with them.

The solution

We designed and built a stand made entirely of Lego bricks. This included an interactive area with activities, merchandise and information for conference goers. The stand and all the literature was designed by us, we also arranged giveaways and competitions, and helped arrange travel plans for our clients.

The results

We changed the way Dell market at these events with new ideas and exciting creative. We piqued the interest of conference goers, which meant the stand was busy all day. To top it all off, we received orders from all over the world for customised lego servers.