Recognise and reach individual shoppers efficiently across channels, with identity resolution that connects digital advertising, retail media and loyalty.
Epsilon COREid is the industry's most accurate identity resolution technology. Built for EMEA's privacy-first landscape, it unifies fragmented customer signals into a single, consistent view, eliminating duplication, cutting wasted spend and powering closed-loop measurement tied to real transactions.
Build a single, accurate view of your current and prospective customers across EMEA, covering who they are, what they care about and what they buy, online and in-store.
Use first-party data and real purchase behaviour to know what to say, when, where and how often. Every digital, retail media and loyalty interaction stays relevant as each buyer moves through the funnel.
Bring retail media, loyalty programmes and digital advertising together in one platform. Every interaction informs the next, so your brand stays consistent and your messaging keeps improving.
Reach real people, not just audiences
Activate your first-party data with identity resolution that recognises real individuals across the open web, connected TV and display. Every impression connects to a real outcome, creating cross-channel digital advertising that performs smarter, reduces wasted spend and improves with every campaign.
Retail media power, onsite, offsite and in-store
Transform shopper data into growth by connecting on-site retail media, off-site targeting and in-store behaviour across EMEA. Help brands reach every shopper with relevance and measure the full impact of retail media advertising across the path to purchase.
Transform transactions into lasting relationships
Go beyond points and promotions. Epsilon's loyalty programme platform uses real-time data to understand what drives each customer, delivering personalised experiences that keep them coming back. Build a loyalty programme that feels personal, feeds your retail media network with first-party data and creates lasting value for your brand across EMEA.
