Epsilon® announced that it has been named a Leader in “The Forrester Wave™: Customer Data Strategy and Activation Services Report, Q2 2022” by Forrester Research, Inc. Epsilon was the highest ranked company in the Strategy category, and earned the highest score possible in 21 of 27 criteria, including first party PII management and marketing technology. In addition, it was the only company to receive the highest score possible in the data enrichment, innovation roadmap and partner ecosystem criteria.
“Epsilon delivers a one-stop-shop, unifying strategy, tech, and execution,” the report notes. “It has a clear vision of how to execute marketing in a world that is fragmented by platforms and a roadmap to support its data deprecation story. Epsilon stands out for continually leading clients to be more strategic in their customer engagement decisions and to optimize their use of data. Companies seeking a strategic partner for data strategy and customer engagement should consider Epsilon.”
Epsilon also earned the highest score possible in the identity resolution and identity graph creation criteria. Launched in 2007, Epsilon’s CORE ID is built with a privacy by design approach and is the industry’s most accurate, stable and scalable identity solution to recognize and reach 300M+ global consumers. It is anchored in an offline name and address and validated by transactions, ensuring that ads are delivered to individuals, not orphaned cookies or device IDs.
CORE ID is part of the CORE platform that powers Epsilon PeopleCloud (EPC), Epsilon’s connected marketing platform. EPC enables brands to
- grow their first-party data by directly engaging with consumers;
- organize and manage offline/online profiles and enrich them with unique data;
- activate everywhere their customers and prospects are and reach them with compelling personalized content; and
- measure and optimize their marketing to drive the best outcomes.
The platform includes digital media, messaging, clean room, and loyalty offerings as well as the company’s enterprise-ready customer data platform (CDP), EPC Customer. The CDP manages and activates clients’ first-party data and serves as the marketing source of truth and backbone of a unified customer experience.
"With a strong CDP asset, you can effectively overcome data deprecation issues with your digital media campaigns,” says Dana Moroze, Senior Vice President of Platform Solutions at Epsilon in a recent Adweek article. “Data management platforms (DMPs) as we’ve known them are effectively going away with third-party cookie deprecation, and your CDP can enable you to work in the new cookieless world to identify the correct audience and then export it to activate across digital media channels.”
Epsilon has been recognized five times by Forrester in the past 18 months, being named a leader in three others—“The Forrester Wave™: Email Marketing Service Providers, Q1 2022,” “The Forrester Wave™: Loyalty Solutions, Q2 2021” and “The Forrester Wave™: Customer Database and Engagement Agencies, Q1 2021”—and a Strong Performer in “The Forrester Wave™: Sell-Side Retail Media Solutions, Q3 2021.”
In addition, Publicis Groupe was named a Leader in both “The Forrester Wave™: Global Digital Experience Services, Q2 2022” and “The Forrester Wave™: Loyalty Service Providers, Q3 2021.
Epsilon is a global advertising and marketing technology company positioned at the center of Publicis Groupe. We connect advertisers with consumers to drive performance while respecting and protecting consumer privacy and client data. Epsilon accelerates clients’ ability to harness the power of their first-party data in order to enhance, activate and measure campaigns with confidence. We believe in an open, privacy-first advertising ecosystem. Over decades, we’ve built the industry’s most comprehensive identity graph to give brands, agencies and publishers the ability to reach real consumers across all channels and the open web. For more information, visit epsilon.com.