Epsilon Strengthens Its Automotive Lifecycle Marketing Solution with Addition of SearchForce

DALLAS — January 06, 2020 — Epsilon®, a global leader in interaction management, today announced that the SearchForce technology platform and capabilities will be integrated into its Automotive business.

SearchForce, a leading search and social media software-as-a-service platform, serves over 600 automotive dealers in the U.S., providing a customizable advertising software platform that enables clients to create, automate and optimize digital advertising campaigns, dramatically reducing campaign management overhead. SearchForce works across paid search and social media channels, providing features that help automotive dealers reach customers and drive revenue.

Epsilon’s Automotive business brings together data, decisioning and channel activation into an end-to-end automotive lifecycle marketing platform tailored specifically for dealers and auto manufacturers.  Epsilon currently works with seven of the top ten global auto manufacturers helping clients align the customer, vehicle and dealer across channels. SearchForce will complement Epsilon’s existing omnichannel stack that serves over 11,000 dealers to help clients deliver personalized experiences at scale.

“The evolution of the digital landscape has greatly impacted how consumers research and purchase cars. Automotive companies need data and technology solutions that address how consumers want to be communicated with, from buying a car, to bringing it in for service, to upgrading to the latest model,” said Cathy Lang, President, Automotive of Epsilon. “As brands continue to invest more in digital, the SearchForce platform will play a critical role within Epsilon. We’ve heard great feedback from clients on how SearchForce enables them to maximize the ROI of their search and social media budgets and look forward to embedding their unique offering within the company.”

Jeff Rachor, Chief Executive Officer of Berkshire Hathaway Automotive described the impact of SearchForce on his dealers. “The SearchForce platform makes it incredibly easy to make smart buying decisions across paid search and social media. Every dealer should be using this tool to reach their customers and potential customers at the right time with the most relevant message.”

“The SearchForce team has invested many years building a powerful platform that delivers results for clients and drives more advertising revenue. With Epsilon, an industry leader, we will bring together expert skillsets, best in class technologies and rich data assets to provide our clients with transformative results via intelligent digital marketing decisioning systems,” shared Dhiren D’Souza, CEO of SearchForce.

About Epsilon 
Positioned at Publicis Groupe's core, Epsilon is a leader in interaction management, empowering brands to transform ordinary customer experiences into meaningful, human experiences. Through a connected suite of products and services, Epsilon combines leading-edge identity management, industrial strength data and technology expertise with big brand acumen gained over five decades working with the industry’s top brands. Our human-powered, data-led marketing delivers unmatched depth, breadth and scale to help brands turn meaningful human interactions into exceptional business outcomes. For more information, visit Follow us on Twitter at @EpsilonMktg.

About SearchForce
Founded in 2004, SearchForce offers a cutting-edge, end-to-end digital ad-technology solution that addresses scalable workflow automation, performance optimization & reporting, bridging the gap between core business objectives and marketing execution across Google, Bing & Facebook.