The Real Deal on AI and ad creative

Why marketers struggle to deliver personalized experiences to consumers

As marketers, our mission is to create hyper-personalized experiences that truly resonate with people. And how an ad looks—the different visual elements like colors, imagery and text—shape those experiences.

Unfortunately, crafting meaningful experiences has gotten harder and harder as brands continue to tighten their belts and decrease ad spend while recessionary fears and tariff uncertainties grow, and many marketers are looking for ways to do more with less. 

How generative and predictive AI can help marketers deliver personalized ad experiences 

In this short video, Stacy Ward, SVP of client creative at Epsilon, explains the difference between generative AI and predictive AI (learn more about how marketers are using AI today in our Epsilon Pulse research—and why you need both to deliver hyper-personalized ad experiences that actually convert.

She shares how ads that are tailor-made to each customer and their preferences are more efficient and impactful, ultimately helping brands maximize their budget and decrease ad waste.

And while tailoring each ad and the creative elements within the ad to an individual, at scale, is no walk in the park, advancements in predictive and generative AI have made it possible.

In this video, we discuss:

• A high-level overview of dynamic creative optimization (DCO)
• How to define predictive and generative AI and how to leverage each to fuel DCO
• How Epsilon can help

Watch the full video to learn more.