The Real Deal on AI and ad creative

Anyone can serve an ad—but does that ad truly resonate with people?

Sure, tailoring each ad and the creative elements within the ad to an individual, at scale, is no walk in the park—but advancements in predictive and generative AI have made it possible.

In the short video, Stacy Ward, SVP of client creative at Epsilon, explains the difference between generative AI (creates) and predictive AI (curates)—and why you need both to deliver hyper-personalized ad experiences that actually convert.