Enhancing the consumer experience with artificial intelligence

AI is no longer science fiction.

If you ask someone on the street what comes to mind when they hear “artificial intelligence” or “machine learning,” you’d probably get an assortment of classic Hollywood titles—2001: A Space Odyssey, maybe Star Wars.

But over the years, artificial intelligence (AI) and machine learning have jumped off the big screen into our everyday lives. What was once considered speculative fiction is now powering businesses around the world—and its presence is only going to grow.

We know AI is not the easiest concept to grasp, let alone execute. Which is why we created this guide. Read on for the marketer’s perspective on:

• Why AI is key to crafting personalized experiences

• How it can enhance your business and drive ROI

• What it takes to plan and execute a machine learning strategy