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Tap into expert marketing insight

Explore the Epsilon blog to discover the latest marketing trends and impactful insights with contributions from experts across our EMEA business.

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Identity is the key to marketing magic

Two men seated on a stage at a marketing conference

Mastering the Art of Direct Mail Marketing with Piglet In Bed

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How to leverage metrics to optimize your email channel and do more with less

Blurring the boundaries between brand and performance marketing

Facts not fiction: Black Friday realities from the retailer perspective

Revealed: Four of the most important email marketing performance indicators and how to use them

9 areas for retailer action to ensure a successful Black Friday – and beyond

Relationships, not reductions: why partner marketing must be a central strategy for retailers today

Destination marketing measurement: The future of digital advertising attribution