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    Copyright © Epsilon Data Interactive, Inc. (trading as Epsilon International). All rights reserved. Trading address: 2 Television Centre, 101 Wood Lane, London W12 7FR
    1. Homepage
    2. Epsilon Digital
    3. Connected TV

    Connected TV tuned to in-market viewers.

    With Epsilon Connected TV (CTV), person-first advertising meets broadcast-quality streaming and video-on-demand inventory.

    You’ll identify and reach in-market viewers at scale with CTV ads, no matter where they’re watching. That means accessing meaningful insights that are simply unavailable with linear TV through a single, easy-to-use solution.

    Smiling couple watching TV on a couch, with text callouts for 'Recent purchase', 'Streamed content', and '$10:1 Return on ad spend (ROAS)'.

    Recognised as a Leader

    Epsilon is proud to be recognised as a Leader in the IDC MarketScape: Worldwide Connected TV Advertising Platforms 2025 Vendor Assessment

    Read more

    Target, buy and measure across one connected TV advertising platform

    Achieve the vast reach of linear TV with the impact, precision and control of a digital channel. Here’s how it could work for you:

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    Reach the right CTV viewers with ease

    Find customers others can’t. Our connected TV platform puts Epsilon’s COREid at the centre

    Find customers others can’t. Our connected TV platform puts Epsilon’s COREid at the centre, ensuring your brand will message the right viewers at the right frequency. No more repeat ads.

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    Inventory you want, all in one place

    Identify incremental viewers of your linear TV campaign

    Identify incremental viewers of your linear TV campaign, then access quality publishers to achieve reach and frequency goals across inventory all from a single platform.

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    Choose how you validate and measure

    Epsilon CTV enables you to monitor all relevant KPIs and impact

    Epsilon CTV enables you to monitor all relevant KPIs and impact on the customer journey, so you have the insight needed to make the right decisions for your brand.

    Boost brand impact with tailored CTV messages.

    From a single video asset, our proprietary creative capabilities generate and deliver hundreds of unique iterations across household screens. Plus, our digital experts help maximise ad space by pairing your video assets with additional features, like lifestyle imagery, products, promotional copy and QR codes.

    A connected TV solution built to perform

    Epsilon

    • Connected identity that recognises viewers across screens

    • Industry-leading data and best-in-class audiences

    • All-in-one platform that enables cohesive CTV campaigns 

    vs.

    Other CTV providers

    • Unable to recognise people across devices and channels

    • Poor match rates and broad audiences

    • Siloed campaigns and limited impact

    Epsilon

    • Connected identity that recognises viewers across screens

    • Industry-leading data and best-in-class audiences

    • All-in-one platform that enables cohesive CTV campaigns 

    vs.

    Other CTV providers

    • Unable to recognise people across devices and channels

    • Poor match rates and broad audiences

    • Siloed campaigns and limited impact

    CTV technology that drives results

    A mother and daughter wrapped in a blanket, watching TV, with the girl holding the remote.

    Stable identity not reliant on IP addresses

    Built on a persistent, person-based identifier that does not rely on cookies, email addresses or IP signals, our COREid enables accurate identity resolution and consistent scale across fragmented environments.

    Learn more about Epsilon’s COREid

    Precise audience access across premium inventory

    Epsilon provides centralised access to high-quality CTV inventory, paired with precise audience targeting. This allows brands to reach the right households with confidence, without sacrificing scale or control.

    Connected campaigns across every screen

    CTV campaigns are seamlessly integrated with broader digital strategies, enabling consistent messaging across channels. Epsilon helps brands reach consumers wherever they are, reinforcing impact throughout the customer journey.

    Flexible creative built for CTV

    We support in-house creative development and trusted partner integrations to deliver high-quality CTV experiences. Brands can scale video creative while maintaining flexibility, consistency and control.

    Learn more about our creative services

    Transparent measurement across channels

    Epsilon’s CTV solution is person-first and doesn’t rely on IP addresses, meaning you won’t experience any attribution gaps. Instead, you get clear visibility into performance and can measure anything from completion rates to ROAS to understand true impact.

    Connected TV advertising success stories

    See how Epsilon Connected TV drives outcomes from first impression to sale.

    Woman holding a patterned scarf billowing overhead on a rocky coast.

    FatFace

    By using Epsilon’s COREid in CTV and online video, FatFace not only maintained its historical strength in creating engaging video content but also enhanced targeting and measurement capabilities.

    Read how a holistic, data-driven approach has supported both immediate conversions and long-term growth, positioning Fat Face for continued success.

    • 950,000 new prospects
    • 3:1 incremental revenue
    • 4.1x purchase rate
    Find out more
    A man and woman stand in a living room, watching a soccer game on a large TV.

    Currys

    Currys wanted to influence high‑intent TV shoppers across CTV, online video and display while proving measurable online and in‑store impact. Person‑based targeting ensured consistent reach and frequency across channels, with optimisation towards both online and in‑store outcomes.​

    Find out how retail media channels were combined to drive conversions up by 46%.

    • 56k in-store visitors
    • 20%+ in-store sales
    • 3:1 return on investment
    Read more

    Buyer's Guide: Connected TV platforms

    Don’t know where to start? Want to validate you’re looking for the right things? We’ve got you.

    Choosing the right CTV advertising partner is critical. The right solution reaches real people efficiently at the right frequency, expands reach, treats CTV as part of a larger channel mix and measures what's actually working, so you can make smarter future spending decisions.

    This buyer’s guide helps you find the right match.

    Download the guide
    Epsilon's "Connected TV Buyer's Guide" cover featuring a woman watching a smart TV from a couch.

    News & views to fuel your growth

    Epsilon Connected TV Buyer Guide cover
    Guide
    Buyer's Guide: Connected TV platforms
    Learn more
    Text "Top tips for Connected TV in 2026" next to a couple watching a smart TV.
    Blog
    Buyers’ guidance for CTV in 2026
    Looking beyond legacy TV assumptions to see how identity-led planning and cost-effective formats can turn CTV into a measurable part of the...
    Learn more
    Blog Post
    CTV is usurping linear TV’s crown
    The demand for attention has never been greater, and media has never been more fragmented. Attention is now divided between smart TVs...
    Learn more