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    Copyright © Epsilon Data Interactive, Inc. (trading as Epsilon International). All rights reserved. Trading address: 2 Television Centre, 101 Wood Lane, London W12 7FR
    1. Homepage
    2. Epsilon Digital
    3. Connected TV

    Broadcast reach, digital control.

    With Epsilon Connected TV (CTV), person-first advertising meets broadcast-quality streaming and video-on-demand inventory.

    You’ll identify and reach in-market viewers at scale with CTV ads, no matter where they’re watching. That means accessing meaningful insights that are simply unavailable with linear TV through a single, easy-to-use solution.

    Smiling man, screens with clothing videos, and a list of Epsilon platform features.

    Recognised as a Leader

    Epsilon is proud to be recognised as a Leader in the IDC MarketScape: Worldwide Connected TV Advertising Platforms 2025 Vendor Assessment

    Read more

    Target, buy and measure in one connected platform

    Achieve the vast reach of linear TV with the impact, precision and control of a digital channel. Here’s how it could work for you:

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    Reach the right viewers with ease

    Find customers others can’t. Our connected TV platform puts Epsilon’s COREid at the centre

    Find customers others can’t. Our connected TV platform puts Epsilon’s COREid at the centre, ensuring your brand will message the right viewers at the right frequency. No more repeat ads.

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    Inventory you want, all in once place

    Identify incremental viewers of your linear TV campaign

    Identify incremental viewers of your linear TV campaign, then access quality publishers to achieve reach and frequency goals across inventory all from a single platform.

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    Choose how you validate and measure

    Epsilon CTV enables you to monitor all relevant KPIs and impact

    Epsilon CTV enables you to monitor all relevant KPIs and impact on the customer journey, so you have the insight needed to make the right decisions for your brand.

    Boost brand impact with tailored CTV messages.

    From a single video asset, our proprietary creative capabilities generate and deliver hundreds of unique iterations across household screens. Plus, our digital experts help maximise ad space by pairing your video assets with additional features, like lifestyle imagery, products, promotional copy and QR codes.

    Buyer's Guide: Connected TV platforms

    Don’t know where to start? Want to validate you’re looking for the right things? We’ve got you.

    Choosing the right CTV advertising partner is critical. The right solution reaches real people efficiently at the right frequency, expands reach, treats CTV as part of a larger channel mix and measures what's actually working, so you can make smarter future spending decisions.

    This buyer’s guide helps you find the right match.

    Download the guide
    Epsilon's "Connected TV Buyer's Guide" cover featuring a woman watching a smart TV from a couch.

    Success stories

    See Epsilon Connected TV drives outcomes from first impression to sale.

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    FatFace

    By using Epsilon’s COREid in CTV and online video, FatFace not only maintained its historical strength in creating engaging video content but also enhanced targeting and measurement capabilities.

    Read how a holistic, data-driven approach has supported both immediate conversions and long-term growth, positioning Fat Face for continued success.

    • 950,000 new prospects
    • 3:1 incremental revenue
    • 4.1x purchase rate
    Find out more
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    Currys

    Currys wanted to influence high‑intent TV shoppers across CTV, online video and display while proving measurable online and in‑store impact. Person‑based targeting ensured consistent reach and frequency across channels, with optimisation towards both online and in‑store outcomes.​

    Find out how retail media channels were combined to drive conversions up by 46%.

    • 56k in-store visitors
    • 20%+ in-store sales
    • 3:1 return on investment
    Read more

    News & views to fuel your growth

    Epsilon Connected TV Buyer Guide cover
    Guide
    Buyer's Guide: Connected TV platforms
    Learn more
    Epsilon's "Your Connected TV playbook" guide, with a smiling woman holding a smartphone on a city street.
    Guide
    Your CTV playbook: A guide for linear TV, digital and performance marketers
    Learn more
    Blog
    These myths might be hurting your CTV planning
    Learn more