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    Insights to elevate your marketing

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    James Milne, SVP Business Development, in a headshot against a backdrop of design and strategy elements.
    Blog
    Is probabilistic or deterministic the future in an AI world?
    Learn when deterministic certainty matters, when probabilistic inference is enough, and why the best strategies blend both for measurable...
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    Graphic titled "Retail media guide to the new HFSS landscape," showing healthy and unhealthy snacks.
    Blog
    Guide: How to adapt your retail media strategy to the new HFSS rules
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    Graphic titled "Identity Resolution: 11 Real-Life Marketer Benefits" on a blue background with marketing-related icons and the Epsilon logo.
    Blog
    11 real-life marketer benefits of identity resolution
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    Two people smiling and conversing, with a "Forrester Wave Leader 2025 Loyalty Platforms" badge overlaid in the bottom left.
    Analyst Report
    Privacy or loyalty? You don’t have to choose. Epsilon named a Leader in The Forrester Wave™: Loyalty Platforms, Q4 2025
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    Esme Robinson, Director, Platform Solutions, against a retail store background with business analytics and growth icons.
    Blog
    How to make your marketing smarter by addressing your digital bias
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    A man packs items into brown paper bags on a table with a laptop, connected by a wavy blue line to an outline icon of a market booth with two people.
    Blog
    What is a retail media network?
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    Shannon Millard, SVP Product Solutions, in a headshot against a grayscale snack background with a white network graph and orange icons.
    Blog
    HFSS Advertising Rules 2026: How brands can play ball and win
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    PMW Performance Marketing World logo.
    Blog
    For HFSS sake: How brand strategy will be reshaped in 2026
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