First- and third-party data: A winning duo to accelerate marketing outcomes & revenue growth

Building brand loyalty and increasing sales starts with a comprehensive understanding of your customers.

In this webinar, Epsilon’s Vice President of Products, Gillian MacPherson, and Senior Director, Data Strategy and Analytics, Greg Cardone will share how integrating first- and third-party data can offer a complete view of your customers, enhance marketing efforts, and deliver personalized experiences that drive business results.

You will learn about:

• Strategies to maintain clean and accurate first-party customer data
• Why third-party data is crucial for true data-driven marketing
• Actionable steps to tackle customer data challenges
• Insight from Epsilon’s exclusive customer data to inform your strategic decisions