The Real Deal: Fragmentation in the AdTech Stack

Being an advertiser today feels a lot like working on a jigsaw puzzle where each piece is from a different set. You can have all the components of an adtech stack, but if they’re not working in the same ecosystem, it creates fragmentation and poor campaign performance.

"Marketers need to invest in technologies that simplify their adtech stack rather than complicate it," says Edina Kalamperovic, Epsilon's Senior Vice President of Client Team Leadership.

In our latest Real Deal video, we’ll talk about:

• How the media-buying process works and where it can fall short without proper connectivity.
• The impact of a fragmented adtech stack.
• How to evaluate your adtech stack.

Want to learn more? Learn how to navigate the challenges of a fragmented adtech stack.