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Headshots of Gillian MacPherson, Senior VP at Epsilon, and Shannon Fazendin, VP at PMX Lift for eMarketer webinar about planning media around real consumer behavior

Bad data ruins the moment: Planning media around real consumer behavior

In this eMarketer webinar, Gillian MacPherson, Epsilon's SVP of Product Management, and Shannon Fazendin, the VP of PMX Lift, discuss how to...

The Real Deal on identity's impact

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White paper cover: "Closing the gap between data and customer experience," with two people analyzing data and charts.

Closing the gap between data and customer experience: The practical path toward personalization as a growth strategy

Cover of Epsilon Pulse's "2026 holiday shopping trends" report, featuring a couple shopping.

2026 holiday shopping trends: The impact of holiday ads, AI use case shifts, the impact of rising costs and more.

Cover for "The push and pull of personalization" report, featuring a smiling woman holding a phone.

The push and pull of personalization

AI is everywhere. But is it actually delivering for marketers?

A large grayscale hand uses a red string to pull back a person's leg in a high heel from stepping into a vibrant collage of "SALE" signs.

Predict churn before it happens

Cover of the Epsilon Pulse "2026 benchmark study: Marketing's AI inflection point" report, featuring a smiling man holding a tablet.

2026 benchmark study: Marketing’s AI inflection point